May 28 2007
The Suicide of a Once-Great Radio Station

WDET was once the best radio station in Detroit, and one of the best in the country. It built its greatness on the strength of its music programming. Unlike the cookie-cutter programming on commercial radio, DET’s programming encompassed jazz, electronica, bluegrass, classical, folk, blues, roots rock, hip-hop, world beat, classical, and much stuff that defied classification. Its hosts were some of the best in the business, stringing together great sets, commenting knowledgably on what they played, but never (well, almost never) getting in the way of the music. They would play new artists no one had heard of, and unfamiliar material by familiar artists. Many of the CDs in my collection I first heard on the station.
Its audience supported it. Giving to the station was among the best in the country for public radio.
Things changed in 2005. Caryn Mathes, the station’s GM for many years, left for another job in Washington, D.C. Another GM came in, and changed the station from primarily music programming to NPR news/talk. This made no sense. WUOM, the powerhouse NPR affiliate run by the University of Michigan, was already an NPR news/talk station and had been for many years. UOM’s signal significantly overlaps DET’s signal, which means that DET serves up the same programming as UOM to an audience that had already been listening to UOM for a long time. Immediately, DET began losing listeners and contributions.
DET’s core audience fought back. In blogs, protest marches, letters to the station, even lawsuits, listeners tried to get the station to change back.
The station continued down its path to irrelevance. DET, now a virtual clone of UOM, has lost listeners, contributors and sponsors. Will Wayne State, its university parent, continue to subsidize it as it continues to be a financial black hole? So far, WSU is continuing to prop it up.



I had always regarded graphic novels as comic boks with literary pretensions, an attitude which irritated my sister into lending me Maus, A Survivor’s Tale, by Art Spiegelman.