The Penultimate Word

So the bank where one of my businesses has its commercial checking account sent us the following letter:

Dear — Bank Customer:

Protecting the privacy and security of your personal and financial information is a responsibility we take very seriously at — Bank. We also know it is our responsibility to alert you to any situation that we are aware of that may be confusing or cause concern. We have learned that our recent Consumer Privacy Policy notice was misaddressed due to a simple mailing error. Regrattably, you may have received a Consumer Privacy Policy notice addressed to another — Bank customer.

The mailing error was te result of a misalignment between your name and your address in the envelope mailing file sent to printing. As a result, your name may have been paired with another customer’s address. I want to personally reassure you that the file did not contain any of your nonpublic personal information or account information.

Blah, blah, blah …

When you screw up the mailing of your privacy policy, what does this tell you?

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